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Friday, September 21, 2007

Letting Your Customers Innovate on You?

What is the next stage of co-creationization. If you let customers innovate on you, may be the customer satisfaction and delight will be extreme even if there are continuous, major failures.

How?

You provide your tools, products, minds and capabilities and say to customer to use these in the way that they want to fullfil any need that they have. Is it possible? Making it possible is the "Innovation". The co-creationization has to reach its pinnacle when your customers become the designers of your next product.

Is it too much to even comprehend? Search for customers who are partners in Innovation. How? By giving what you have to them to build, use and twist the way they want.

Business ByDesign - The SAP Internet Software Model

ERP Major SAP unviels the New Business Model

However look at the key Innovation has come from Salesforce and NetSuite - Using Internet for Packaged ERP Deployment. It is a service model rather than the product Ownership model.

The ERP Majors - thought how can Internet impacts their business as they have so much value in their products and only way for companies is the product buy!

Well, the changes are impacting everyone - Big/Small/Medium... In fact, it is very interesting to connect to Seth Godin's book titled "Small is the new Big"...

I would like to modify it the "Connected Smalls is the New BIG" .... Wealth at the bottom of the pyramid... It is the scale that gives you wealth.

Are Monolithic Product Designers listening!

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