Knowledge Quantized

Many years ago, light was quantized - from the wave nature to the particle nature - the experiments of de Broglie and Einstein's photo-electric effect showed the dual nature of light.

Google is doing the same to the concept of knowledge - it can be quantized. Knowledge's unit is knol - new unit discovered and produced by google - it is an attempt to monetize the wikipedia as well -

Here is an example of a Knol - an article on Insomnia People are already calling this the web 3.0 component

Is this the competition to wikipedia - wikipedia says it may be :)