Who is your customer, complementer, competitor and supplier?

Repeatedly in my interactions as innovation co-crafter (thats what I do for a living anyway), with various businesses across domains - it has not been easy for people to answer a very simple question

WHO IS YOUR CUSTOMER?

Repeatedly I have found very successful and not so successful businessmen stumped with this question.


Here are my definitions - please apply to your domains and see how whether they help you to get a clear picture of your business.

1. Customer - anyone who uses your product/service to perform a function. Not necessarily who pays you. I am Google's customer, but I don’t pay Google.

2. Complementer - anyone whose product or service added to your service/product helps perform more/better functions for your customers

3. Supplier - anyone who provides you ingredients to make your product/service

4. Competitor - anyone who helps your customer to perform same function that your service/product helps the customer to perform.

In a dynamic value net (which is the most realistic scenario) - there are fuzzy boundaries between CCCS (Cust/Comple/Competi/Supplier).

Please explore your value net to find out what lays hidden in these boundaries and may be therein lies the secrets of your NEXT INNOVATION!

Crafitti - Looking for Invention Analysts - The Future Jobs

Advertisement – Invention & Patent Analyst (Trainee)

Crafitti Consulting Pvt. Limited (http://www.crafitti.com) is looking for Invention & Patent Analyst Trainees with 0-2 years experience with following minimum qualification – BE/BTech (Chemical, Mechanical, Electrical, Computer Science, Bio-medical) or M.Sc (Chemistry, Electronics, biochemistry, etc).

Selected candidates will go through a comprehensive training course for one year as detailed below:

(a) 0-3 months: Training and Certification as Invention Analyst (No Stipend)

(b) 4-6 months: Application in live assignments (with stipend)

(c) 7-12 months: Comprehensive Invention Analysis Project (with Stipend)

Selected candidates will be absorbed as “Invention & Patent Analyst” at Crafitti after one year of training, based on performance.

An entrance test will be held in second week of November. Interested candidates can send their resume to info@crafitti.com. You can also call us at +91-80-26993728 during 3.00 PM – 5.00 PM on weekdays.

Crafitti Consulting Private Limited

An NSRCEL Incubated Company at IIM Bangalore

http://www.crafitti.com,

info@crafitti.com Phone: +91-80-26993728