After Teaching three different MBA courses in different schools in last two years - I have now the model for Digital Marketing that I call 6D model
The 6 Ds are
1. DISCOVER - Your business, your market, your social network, your customers or even yourself
2. DEFINE - What is your business and what is the key message of your business
3. DESCRIBE - Elaborate what you defined by describing in detail the customer value that your business is creating or will be creating
4. DEVELOP - Develop the messages/communications for all possible channels - print, TV, online, Email, social networks, micro blog, blog of your company, SMS, and online videos and all possible channels.
5. DEPLOY - Start deploying with an initial design in mind for creating Tipping Point by finding Mavens/salesmen/connectors in the networks of your choice, but before that make your product/service sticky. If you follow Duncan Watts of Small world fame, may be just start telling the crowd.
6. DEDUCE - whatever is happening you need to find out how its happening. Carry out what I call Word of Mouth Marketing (WOMM) Promoter Score - a combo of Net Promoter Score and Tipping Point framework.
The 6 Ds are
1. DISCOVER - Your business, your market, your social network, your customers or even yourself
2. DEFINE - What is your business and what is the key message of your business
3. DESCRIBE - Elaborate what you defined by describing in detail the customer value that your business is creating or will be creating
4. DEVELOP - Develop the messages/communications for all possible channels - print, TV, online, Email, social networks, micro blog, blog of your company, SMS, and online videos and all possible channels.
5. DEPLOY - Start deploying with an initial design in mind for creating Tipping Point by finding Mavens/salesmen/connectors in the networks of your choice, but before that make your product/service sticky. If you follow Duncan Watts of Small world fame, may be just start telling the crowd.
6. DEDUCE - whatever is happening you need to find out how its happening. Carry out what I call Word of Mouth Marketing (WOMM) Promoter Score - a combo of Net Promoter Score and Tipping Point framework.
