A Slightly expanded version of my blogpost published at FI
http://frontierindia.net/strategic-marketing-a-usable-model
http://frontierindia.net/strategic-marketing-a-usable-model
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
Showing posts with label Strategic Marketing Model. Show all posts
Showing posts with label Strategic Marketing Model. Show all posts
Wednesday, June 20, 2012
Wednesday, September 21, 2011
6 Ds of Digital Marketing
After Teaching three different MBA courses in different schools in last two years - I have now the model for Digital Marketing that I call 6D model
The 6 Ds are
1. DISCOVER - Your business, your market, your social network, your customers or even yourself
2. DEFINE - What is your business and what is the key message of your business
3. DESCRIBE - Elaborate what you defined by describing in detail the customer value that your business is creating or will be creating
4. DEVELOP - Develop the messages/communications for all possible channels - print, TV, online, Email, social networks, micro blog, blog of your company, SMS, and online videos and all possible channels.
5. DEPLOY - Start deploying with an initial design in mind for creating Tipping Point by finding Mavens/salesmen/connectors in the networks of your choice, but before that make your product/service sticky. If you follow Duncan Watts of Small world fame, may be just start telling the crowd.
6. DEDUCE - whatever is happening you need to find out how its happening. Carry out what I call Word of Mouth Marketing (WOMM) Promoter Score - a combo of Net Promoter Score and Tipping Point framework.
The 6 Ds are
1. DISCOVER - Your business, your market, your social network, your customers or even yourself
2. DEFINE - What is your business and what is the key message of your business
3. DESCRIBE - Elaborate what you defined by describing in detail the customer value that your business is creating or will be creating
4. DEVELOP - Develop the messages/communications for all possible channels - print, TV, online, Email, social networks, micro blog, blog of your company, SMS, and online videos and all possible channels.
5. DEPLOY - Start deploying with an initial design in mind for creating Tipping Point by finding Mavens/salesmen/connectors in the networks of your choice, but before that make your product/service sticky. If you follow Duncan Watts of Small world fame, may be just start telling the crowd.
6. DEDUCE - whatever is happening you need to find out how its happening. Carry out what I call Word of Mouth Marketing (WOMM) Promoter Score - a combo of Net Promoter Score and Tipping Point framework.
Monday, February 21, 2011
Strategic Marketing Model
The 2 dimensions of this model are
Product that you want to launch - is it NEW or OLD?
Market that you are Targeting - is it a NEW Market of OLD Market?
If you launch an Old product/service in an Old Market ` You have to think about Market Positioning as the market already has many such products/services - You are one more player in a crowded space. This is also a RED OCEAN. Example ~ You have to launch a SHAMPOO for Urban population.
If you launch an Old product/service in a New Market ' You have to think about Market Shaping
If you launch a New product in an old market - you need to get into Educating the Market.
Finally, if you are launching a New Product in a New Market - It is an Inventive process/ Design process - you need to Invent/Design the Market
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