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Wednesday, March 16, 2011

Innovating Customer Value - 14 Key Areas

Innovating Customer Value

Fourteen key business areas have been identified by our research. For each of these business areas, we propose a combination of Innovation Crafting frameworks that have proven their worth in diverse business domains. We offer these framework combinations as specific solutions. Further, our experience shows that each context will have its own nuances that require a customization of these frameworks. The Open Innovation Crafting frameworks are flexible and robust enough to design synergy with your specific context to craft relevant solutions to the problems you face.

How to increase productivity

  • Solve the right problem
  • Give the right job to right person
  • Understand the dependencies
  • Improving the communications
  • Have more experienced people
  • Work closely with the customer
  • Craft and work in the Blue Ocean – continuously
  • Expectation management
  • Conducive environment to produce – Infrastructure, conducive culture, Open door policy

Innovation Crafting is Ideas Empowerment. Power is the ability to change. When Ideas are empowered, Organizations grow through continuous learning and thriving in creativity. This is the only blueprint for a robust future. However, to attain the ideal state of idea empowerment, Innovation needs to be crafted. Unfortunately large organizations are ill-designed for Innovation. Enterprises are built on the principle of “continuity of same”, repetitive production and deterministic business.

The GIXBang that started in 1990 is leading the world into globalization and complexity. GIXBang is fed by and feeds greater levels of Innovation. We define Innovation as ideas empowerment. It needs ground level idea generation and implementation. Unfortunately organizations are not structured for innovation and learning – in fact the very structures kill learning and innovation. The organizations we know, provide

  • Chaotic Dumbness
    • High Threat Low Challenge
  • Automated Disjointedness
  • Passive Data Analysis

Whereas what we propose is to design organizations for

Pervasive Joy – Relaxed Alertness, Orchestrated Immersion and Active Experience Processing.

Complexity management across the supply chain

  • Connections; Dependencies; Relationships.
  • Outsource your Red Team
  • Open Innovation as implemented in Connect and Develop is the immediate result of Globalizing complexity.

Managing Complexity

  • Cross functional business and geographical boundaries
  • Insufficient information
  • Managing complexity trade-offs require senior business leadership
  • Long learning duration – Ongoing Process

Complexity Reduction

  • Average costs are increasing more than additional sales.
  • Impacting value drivers
  • Impacting cost drivers
  • Reducing Non Value adding complexity
  • Different forms of complexity taken to market

How to grow/scale up

  • Increasing market transparency – differentiation is difficult
  • Competitive advantage erodes faster than ever before
  • More effective control over their operations
  • Value of complexity

Six Thinking Dimensions

  • Idea generation (Lean Inventive Systems Thinking - LIST)
    • Systems Thinking
    • Lean Thinking
    • Inventive Thinking
  • Implementation
    • Networked Thinking
    • Collaborative Thinking
    • End-to-end Thinking
    • Evolutionary Approaches
    • Set-based explorations

Globalization/Complexity/Innovation (The GIX World)

  • Globalization
    • Integration
      • Economic
      • Technological
      • Personal
      • Political
  • Complexity
    • Size
    • Depth and extent of Interactions
  • Innovation
    • (New) Ideas
    • (New) Ideas applied (in New ways)
    • (New) Ideas applied (in New ways) in (new) contexts
    • (New or Different) Results produced

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