Lean Mentality is the Ticket

Womarck says - Honda follows Toyota, software guys are hated by hardware guys - and the integrated solutions are the future - of course he also is selling his book Lean Solutions

It is really how to collaborate - the software guys collaborate through non-facial communications - even in the web2.0 - the second life talks about virtual worlds - the automotive -hardward engineers want face to face collaboration - physical feel - the way they touch things

these two extremes need to collaborate - I think this is a major problem to be solved - How to bring physical engineers and knowledge engineers together to create the next generation products - may be TRIZ can help?