This is becoming a need now - customer co-creationization. I keep on thinking of the US Ivy league professor in 2005 August and the team members who could not see - when I uttered may be we need to brain strom with our customers to find out what we should be doing. I realize thats the way it is anyway.
Besides, self-boasting "I told u so" feeling, the co-creationization as a trend is becoming the need now. As can be seen from Kraft foods and Dell's explanation -
Further nails in the coffin of the existing I make, advertise, sell, and force my products and services on my customers syndrome are coming in the form of diminishing ad dollars available, as quoted by Executive from NBC "There are not going to be enough advertising dollars in the marketplace - no matter how clever we are, no matter what the format is"
India playing in content creation in big way is another trend as mentioned by ZEE TV Mogul Subhash Chandra
Well all the ingredients are here - we need to move from (An Ad in Indian TV) Bol India Bol (Talk India Talk) to Do India Do ....
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
Tuesday, November 06, 2007
Monday, November 05, 2007
Wanderings of the Mind
Black Swan - I am living with the book over past many weeks - as I read it, it gives me an almost fantastic feeling of liberation from my own knowledge. It also verifies many observations and nullifies many knowledge management theories.
Platonicity has created a fantastic way of narrating things with causality - it has taken the human mind to where it is, it has taken us to science and engineering to causes and effects, yet we dont know at any time - is this action is done definitely, all the time, accurately the result witll be that.
What to do then?
Post Facto knowledge is always constructed narrative. Taleb in Black Swan states, " .... History appear in hindsight to be far more explainable than it actually was - or is"...
This kills the Data based inferences that our SIX SIGMA FRIENDS are used to force us to follow. Dear friends - Observe and create more experiences and may be we can be richer in our solutions rather than ask people to collect data, than create data Analytics!
What a waste is Normal Distribution? as per Taleb in Black Swan.
If you are not reading the book, pleas start it today. (By the way, I am not the author's representative :)
Platonicity has created a fantastic way of narrating things with causality - it has taken the human mind to where it is, it has taken us to science and engineering to causes and effects, yet we dont know at any time - is this action is done definitely, all the time, accurately the result witll be that.
What to do then?
Post Facto knowledge is always constructed narrative. Taleb in Black Swan states, " .... History appear in hindsight to be far more explainable than it actually was - or is"...
This kills the Data based inferences that our SIX SIGMA FRIENDS are used to force us to follow. Dear friends - Observe and create more experiences and may be we can be richer in our solutions rather than ask people to collect data, than create data Analytics!
What a waste is Normal Distribution? as per Taleb in Black Swan.
If you are not reading the book, pleas start it today. (By the way, I am not the author's representative :)
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