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Friday, June 08, 2007

Innovation Bazaar

The June 2007 Harvard Business Review article by Satish Nambisan and Mohanbir Sawhney gives a continuum dimension to Open innovation - with an in between stage of what they call Innovation Capitalists focussing on market ready ideas. The two end points being raw ideas and finished products (market ready products).

Innovation Intermediaries are the new actors that consolidated raw ideas and invest some of their resources to make products for the clients who take them to end customers. The authors provide guidelines for choosing and balancing your innovation sourcing strategies.

The end-effect after reading is - what are they saying different or new - if you are the one who have been following the open innovation literature - you will get a feeling of "heard it before" after reading the paper.

The only interesting part is of course naming the article as Innovation Bazaar.
Further since the two professors are already ready with their book on Network-centric Innovation it will be interesting to see - whether we get the same feeling after reading the book as well. I hope not!

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