Who is RIGHT?
YOUR CUSTOMER IS NEVER RIGHT.
YOU CAN NEVER BE RIGHT.
Well - Neither Your Customer Nor You can be RIGHT - alone!
However - The only way to be RIGHT is when
YOU and YOUR CUSTOMER ARE RIGHT AT THE SAME TIME.
This requires a MIND SET SHIFT - TOWARDS CO-CRAFTING!
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
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