Monday, February 21, 2011
The 2 dimensions of this model are
Product that you want to launch - is it NEW or OLD?
Market that you are Targeting - is it a NEW Market of OLD Market?
If you launch an Old product/service in an Old Market ` You have to think about Market Positioning as the market already has many such products/services - You are one more player in a crowded space. This is also a RED OCEAN. Example ~ You have to launch a SHAMPOO for Urban population.
If you launch an Old product/service in a New Market ' You have to think about Market Shaping
If you launch a New product in an old market - you need to get into Educating the Market.
Finally, if you are launching a New Product in a New Market - It is an Inventive process/ Design process - you need to Invent/Design the Market