The StartUp Lessons from 7 years of Crafitti consulting - the story of Crafitti was the main themewith following lessons (a year later - I must say just reinforced)
IT HAS TO COME FROM WITHIN YOU! – Discover your Passion!
YOU have to define what you are doing!
YOU will become a CATEGORY in someone’s mind! Create your own category!
YOU have to invest time to understand Value to each Customer
Create a system
A system to understand and deliver Value to your clients as soon as possible
Remember Everyone is you customer and you are everyone’s customer – as “Ideas” can come from anywhere
Understand – World, Customers and Business – its your responsibility!
Key messages from three interviews after starting Crafitti was the content on which I built this write up.
....Then, what lessons did you learn from your failures?We
were told many times to get out of the room when we presented our ideas
to potential investors and potential customers. I run a consulting
agency for innovation and meet new start-ups regularly. At that time, I
thought because the professors at the university also consult the
companies, we could approach the professors with our innovation
frameworks. But it did not go smoothly. Personally, I have failed many
times in business and in trying to apply these new methods and
frameworks for innovation. But I have learnt that you can empower people
just by saying good words.
The engineering mind - always will reduce the problem into
smaller more manageable problems while an artist will always try to
construct patterns from observation.
.... before the ideation process - what was the state of your mind -
whether it was more right brained excited or left brain excited will
impact how you solve the problem.
From the age of machines to the age of information, we will be moving to the age of Mind. A rather logical evolution of humanity and human created reality.
Here, I must invoke evolution - and not the survival of the fittest
advocated by popular press and wrongly attributed to Darwin, but,
evolution which we can call "Open Evolution".
The "Open Evolution" and "Unpredictability of Evolution" does not allow
us the luxury of reducing our options of the future. Rather, my
hypothesis is that with integration of Space-Time with Energy-Matter and
now Information, i.e., STEMI, we will be integrating the STEMI with
Mind - an unexpected explosion of creativity that evolution has not yet
seen.
The attempts fail because of a peculiar
propensity to start the attempt NOT with identification of needed change
- assumed that everyone knows and we also know what is needed to be
changed - BUT with How to make "whatever you change or whatever way you change" successful?
I call this Success Anxiety. This anxiety is so
overwhelming that we are blinded to seeing or putting an attempt to find
out what change is needed - "why to change something that anyway is
working?"
Long distance flights - you will be packed tight if the Airbus gets its patent implementedhttp://www.mirror.co.uk/news/technology-science/technology/plane-manufacturer-files-terrifying-patent-6582084
Happy Birthday - Srinivasa Ramanujancelebrated as national mathematics day of India http://indiatoday.intoday.in/education/story/srinivasa-ramanujan/1/553083.html