FIND InnoNuggets


Tuesday, October 16, 2012

International Conference on Technology and Innovation Management 10-12 October 2012 Kathmandu, Nepal

An International Conference on Technology and Innovation Management was held at Kathmandu, Nepal during 10-12 October 2012

The Conference LINK is HERE

Being one of the key note speakers, I gave a talk on Crafting New Choices - Innovation and Decision-Making in Globalizing World

The Extended Abstract is below

Crafting New Choices –
Innovation and Decision-Making in the Globalizing World

Navneet Bhushan
Crafitti Consulting Pvt Ltd, (
Bangalore, INDIA
Extended Abstract
That the world is changing is no brainer. That it is changing rapidly is also becoming painfully clear. However, what is shocking and difficult to comprehend is that the world is changing rapidly in multiple dimensions, in multiple ways from multiple directions in each dimension. This is unprecedented. The scale of change along with the speed of change is conspiring to make it exceedingly difficult for us to respond to the new – as the new arrives rapidly, more frequently and from unknown directions, these days. What further compounds the problems are our existing methods of responding to these challenges are failing – failing miserably. We need new ways. These may be evolved from the existing known ways to solve problems, imagine a new future or improve an existing system. This evolution may lead to new set of tools, techniques, methodologies and frameworks for us to think, imagine and execute the new or ways of responding to the new. Alternatively, these methods may be radically different from the existing ways.

Yet there are key fundamentals of the world – at least of the conscious world that we have deciphered so far – that remain. First fundamental is Space-Time which integrates space and time. Space and time were considered two separate fundamentals but modern physics integrated them as space-time. Space and Time Make up the Physics of the Seen while Space-Time the physics of the very tiny and very large. The second fundamental is Energy-Matter. If one look at the world around us, the universe itself, is an organization of Energy-Matter in Space-Time. The systems thinkers have talked about Matter, Energy and Information. If we look at the basic building blocks of universe we have Space and Time (Space-time), Energy and Matter (Energy-Matter), and Information. It is information that organizes matter and energy in Space-time. We call these the STEMI. The STEMI can organize or change its organization on its own based on principle of maximum entropy or can be orchestrated by Thought and Consciousness, i.e., the Mind of the "Matter" - the artificial. The ability to reorganize matter and energy in space-time using information is the ability of the Man. This requires Thought and Consciousness. This is the fourth fundamental which we call Mind. The ability to create these changes in matter and energy to organize into structures, I call, the Power. Hence the mind has Thoughts, Consciousness and hence Power (the TCP). The orchestrated changes in STEMI and changes in TCP due to observations from STEMI are driving the world towards increasing capability, evolution and design.
At the basic level of this framework lies a conceptual construct called a System. When we talk about definition of a System - from fundamental principles point of view – a System can be defined as a set of elements (Energy-Matter organized in Space-Time) working together (exchanging energy and/or information) and with the environment to achieve an objective or perform a function (create Change - in matter, energy and information in space-time). When the system is achieved/changed by thought and consciousness we make systems artificial. The ability to create and control CHANGE is Power. We call this the STEMIC TCP Model. Hence we need to leverage the new methods in the light of these four fundamentals.

Crafting New Choices - Framework
Whatever these new ways and whatever their origins be it is becoming painfully clear that we have to understand the new reality of globalization and complexity. We have to respond to continuously emerging new reality in ways that are not fathomed so far. As it has happened in the past, humanity has responded to new challenges by application of mind. Time has come to integrate the disparate capabilities of human mind – creativity, decision-making and innovation – into an integrated framework. Only through an integrative approach incorporating all key dimensions of human thinking – developed over past many centuries – can we respond to the new challenges. We identify five key dimensions of thinking. The Analytical and Logical thinking developed over many centuries have stood the test of time. However, three other relatively dormant dimensions of human thinking need to be brought to the forefront and integrated with these established thinking dimensions to respond to new challenges. These are – Inventive Thinking, Value Thinking and Systems Thinking.

These five thinking dimensions need to be integrated and applied in a manner so as to create new solutions to problems and meeting the current and emerging needs of the new world. This paper proposes an integrated thinking framework to respond to the new challenges. Further, the manner of applying this framework requires understanding the world and the needs of the new world. We need new or different lenses to understand the world. Our lenses need to evolve to go deeper and go wider in the world around us. We need to explore our world faster and at a scale that we have not accomplished before. Only when we have understood the world – or at least have some semblance of working of the world can we apply our thinking to create the needed change.

Therefore, the first phase is really to understand the world around us. Understand the needs of the changing world. We name the first step as Explore. Second phase is to generate ideas. We name it Ideate. This requires application of integrated thinking combining the five dimensions of analysis, logic, value, inventions, and systems to invent, design, create or engineer new concepts/solutions to the new needs. For each of these needs, we may generate many different solutions. However, these ideas may not propagate much in the world which normally doesn’t welcome the new. Ideas need to be given enough shape, form and strength not only to live, but to strive and thrive in the world. Empower is the third phase. Objective is to empower ideas. Here, we focus on Craft. We define crafting as a process of giving shape, form and structure to an abstract concept or idea in such a manner that it performs specific functions or behave in specific ways under a range of environmental conditions and situations. Also, crafting distinguishing itself from engineering – where a repeated process creates a repeated replica or similar/same product or system. We realize, when we are crafting, variation/variability is not only not-bad but is essential to create the new or respond to the new. Further, crafting is essential to propagate the new concepts and solutions rapidly so that they are used and implemented by many. The conceived set of solutions or the new system conceptualized to achieve specific function, need to be communicated to existing users and potential users. The new solutions need to be related to their context. They should be allowed to use these solutions. Their use of new solutions should be studied with a follow-up. With these inputs from the experiences of the users, solutions should be adjusted in various contexts to turn-around the users to the new solutions.
We call this framework Crafting New Choices. This is the framework that combines three key human capabilities – Creativity, Decision-Making and Innovation. The framework integrates multiple techniques, methods and methodologies, and is an open-framework with three key phases for responding to new challenges of globalizing complexity. As mentioned, we are living in a rapidly globalizing world. The new globalizing world is characterized by rapid change. One may argue that change is the only constant in our world anyway, however, the pace of change in the globalizing world enabled by technological advances in multiple dimensions, requires understanding and responses that are unprecedented. In this changing world, rules of the game can change anytime; success will come to those who adapt quickly to the new rules. And as is common understanding, the best way one can adapt to the new rules is by writing these rules. In these highly evolving times, with extreme uncertainties and time compressions, it is the successful creation of changing through ideas, i.e., Innovation, can be the only competitive advantage. The Crafting New Choices framework gives an integrated solution combining creativity, decision-making and innovation.

Law of Increasing Intelligence of Technical Systems
Despite its discovery by Darwin, 150 years back, acceptance of evolution by natural selection as a possible model of explanation of progress of cosmos is a relatively recent phenomenon. One of the earlier recognition of evolution due to ingenuity of human mind reflected in the successful inventions described in patents and technological knowledge was discovered and explained by the Theory of Inventive Problem Solving (TRIZ). This resulted in discovery of laws of evolution of technical systems which became the basis of classical TRIZ. The purpose of evolution of technical systems was to achieve the “Ideal system”. Technical systems exist or are created to perform a function. The ideal technical system describes the fulfillment of the function with reduction in number of the elements of technical system that actuates the function. TRIZ and its laws of evolution of technical systems explained in the era of physical systems – the era of machines – explained the fulfillment of function in an ideal way.

From the era of machines – dominated by automobile – which incidentally became the model for classical TRIZ – we are witnessing the era of information. Our understanding of “information” – its nature and its deeper manifestations – is increasing day by day. When we started investigating the applicability of laws of system evolution as described by TRIZ in the current era of information, we realized that TRIZ, understandably missed the key ingredient, i.e., information, embedded in technical systems.
We discovered that human beings by collectively evolving their technical systems, are trying to make each technical system as close to a human being as possible – or at least a model of human being and its environment based on the current understanding of the world (for example, understanding of laws of physics and chemistry in making an automobile) and the current understanding of the system called the human being. As man understands the world around it as well as its body and its mind, it wants to create an “ideal man” or at least an idealized human of all technical systems it is creating. This is an unexpected discovery and may take the readers used to classical TRIZ, sometime to accept it.

We propose that the technical systems emerged due to increasing understanding of two key fundamentals of universe and their interactions – these are Space-Time and Energy-Mass (the STEM). Every technical system in the physical era is a reflection of organization and reorganization in higher and higher order structures of mass-energy organized in space-time. We propose, based on our recent and deeper understanding of “information”, that information itself is one of the fundamentals just like space-time and mass-energy. We need to understand the concept of ideal system in the light of this proposal of making information itself as fundamental. This increases the complexity of technical systems, however, with three fundamentals – space-time, energy-matter and information – we get new lens to view the evolution of technical systems.
The machine era gave way to information era, when we started embedding information in the technical systems. The more we understand information and its related processing capability – computing – the more we are embedding it in the physical systems. In the era of information, technical systems started becoming “smart” and “brilliant” – the adjectives usually reserved for predominantly human faculty, i.e., intelligence.

Given our understanding of the current information era and how technical systems are evolving from their predominantly physical characteristics into information enriched technical systems, we propose in this paper a new law – the law of increasing intelligence of technical systems. Further, as we understand and realize the era of information which emerged under the shadow of era of machines – we need to see how the integration of third fundamental – that is information – to STEM making it STEMI – is impacting the evolution of technical systems. Information is rapidly becoming all pervasive, all embedded, and all penetrated. We realize the ideal technical system today, not only need to perform certain pre-defined functions, but also process information for example, to choose the function it needs to perform at a particular moment. In fact, every system should behave as an information processing system before they actually perform their physical functions in reorganizing/manipulating STEM. The STEMI interactions in technical systems, indeed has made the modern systems closer to human beings in their ability to process information, to create, re-organize, self-organize into new structures, control and manage precision of physical effects.

Further, we realize, since we have what some observers describe as the law of accelerating future, the fourth fundamental, i.e., mind, will be integrated into technical systems sooner than later. Even though information era is still continuing, with the STEMI integration, we have already started a deeper quest into the emergent phenomenon of complexity called the mind. The mind is now being thought of to be reflected in our future technical systems. We believe, when we integrate the ability to process thoughts and in fact create “inventive” technical systems, we will enter the era of Genius Systems.

In an influencing work, “The singularity is near”, Ray Kurzweil, defined why some futurists predict that non-biological intelligence will exceed biological intelligence by 2050 AD or so. We will enter the era of mind and beyond with Genius Systems giving way to Trans-Human Intelligence Systems (THIS). In the era of mind, the ideality will be defined in creating “perfect ideas” by the genius systems/trans-human intelligent systems – they may turn out to be “inventive Mr. Spocks” or “uncontrolled Frankenstein’s”. It is also a question for future, just as the key question to answer for us is why nature in its evolution missed “the wheel” but did not miss “opposable thumb”.

The “natural selection” articulated and sold incorrectly as “survival of the fittest” has created immense problems in our history. Evolution, in fact, doesn’t support it. Nature prefers to retain as much variety as possible. The evolution progresses by “elimination of the weakest”. This is visible in evolution of technical systems as well. Technical systems however, have been chosen/developed/progressed through investment of immense material and intellectual resources of humanity. The evolution of technical systems in the STEMI era – driven by faulty “survival of the fittest” guidance, has created extreme competition in men, societies, countries and civilizations to control evolution. Whether it was designed by nature to speed-up evolution or was an innocent error of nature? The arguments can be created with same passion and logic by the proponents of the counter model to evolution, i.e., the intelligent design of the universe, vis-à-vis the evolutionary model. Yet Genetic algorithms, cellular automata and game of life in 1970s and 1990s showed us that “self-reproducing” systems are a reality and we can discover the laws/principles underlying these systems. We need to reach specific level of complexity to be able to “self-reproduce” besides achieving other emergent properties of complex systems. The argument is strengthened by the emergent of mind due to complexity of brain.  
We are in the era of information today. This is an era that has replaced the era of machines that started with industrial revolution. This era of information is giving us systems that are becoming increasingly intelligent. From the dumb systems that were responding to inputs to perform specific functions, we have evolved to guided systems and smart systems of the information era. The next stage of evolution of technical systems is increasingly becoming clear as we are seeing emergence of brilliant systems which we predict will become genius systems. By 2050 AD, the world will have technical systems with more intelligence than biological intelligence – predicted as the Singularity. From information era we are now entering rapidly into the era of mind. This we call as law of increasing intelligence of technical systems.

This keynote talk will describe the framework for innovation and decision making which we call Crafting New Choices in view of the STEMIC-TCP Model and law of increasing intelligence of technical systems as a framework to navigate the globalizing innovation complexity.

About the Author
Navneet Bhushan (Navneet) is a founder director of CRAFITTI CONSULTING ( – an innovation consulting and research firm focused on co-crafting innovation in global enterprises. He is the principal author of Strategic Decision Making- Applying the Analytic Hierarchy Process published by Springer-Verlag, UK, as part of the Decision Engineering Series. Navneet Blogs at He can be contacted at navneet(dot)bhushan(at) crafitti(dot)com. Currently he is working on his new book titled Crafting New Choices.
Post a Comment

My Book @Goodread

My GoodReads