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Sunday, October 26, 2014

Open Innovation ! Where are you?

Where is Open Innovation in 2014?

Open Innovation was a mantra last decade.

By 2008 however, people started questioning it. I wrote in this post

"Mark the word BIG COMPANIES. Last year when I asked a gathering of Big Company executives on a sales pitch," we know when elephants cant stamp they start dancing, when they cant dance do they become more social or open" - the big company executives did not answer. But the real hidden intentions of big companies really is cover risks of small guys eating suddenly what they have created for so many years.
This will be short term, in my opinion, only co-creation with mutual trust has long term sustainability."

Ivy League Profs talked about it as "Innovation Bazaar" 

My reaction to their HBR paper was " The end-effect after reading is - what are they saying different or new - if you are the one who have been following the open innovation literature - you will get a feeling of "heard it before" after reading the paper.The only interesting part is of course naming the article as Innovation Bazaar.
Further since the two professors are already ready with their book on Network-centric Innovation it will be interesting to see - whether we get the same feeling after reading the book as well. I hope not!"

However, the book on "Starfish Vs Spider" gave a nice articulation of the change - not necessarily in open innovation way - but generally in the emergence of leaderless organizations - A review Here

My comment after reading the book " I am love-stuck with this book! Do I need to say more"

My view has been that we are seeing three interconnected trends I call Globalization Innovation Complexity. All three are increasing but impacting each other- both by impeding and accelerating simultaneously. A phenomenally different world is emerging. I called in The GIXBang world.

Open Innovation Next has to be looked at how our understanding of Networks Evolve.

The shifts were visible - its not Open Innovation - but Co-Creation

And I wrote " I call it just the first step... Next will be the invitation only conference with your Value Net - customers, complementers, competitors and suppliers. This is the age of co-creation. Earlier enterprises realize better it is for all. This actually requires all round mutual trust and confidence in openness to explore future.Zero sum games will be failures in co-creation scenarios - play the +ve sum games, where in each others capabilities are synergized to create end value!"

Our view was that Open Innovation has to be Lean and TRIZ enabled 

It has to be a learning organization

We formulated 14 Key Areas for Value

The Operating Architecture for GIXBang world is not "open innovation" but Co-Crafting. And one can become an Innovation Co-Crafter by SOUL-ALVIS-CRAFT framework.

We need to move from simpleton to scientist  to saint 

We call it the Innovation Co-Crafting approach.

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