Open Innovation ! Where are you?

Where is Open Innovation in 2014?

Open Innovation was a mantra last decade.

By 2008 however, people started questioning it. I wrote in this post

"Mark the word BIG COMPANIES. Last year when I asked a gathering of Big Company executives on a sales pitch," we know when elephants cant stamp they start dancing, when they cant dance do they become more social or open" - the big company executives did not answer. But the real hidden intentions of big companies really is cover risks of small guys eating suddenly what they have created for so many years.
This will be short term, in my opinion, only co-creation with mutual trust has long term sustainability."

Ivy League Profs talked about it as "Innovation Bazaar" 

My reaction to their HBR paper was " The end-effect after reading is - what are they saying different or new - if you are the one who have been following the open innovation literature - you will get a feeling of "heard it before" after reading the paper.The only interesting part is of course naming the article as Innovation Bazaar.
Further since the two professors are already ready with their book on Network-centric Innovation it will be interesting to see - whether we get the same feeling after reading the book as well. I hope not!"

However, the book on "Starfish Vs Spider" gave a nice articulation of the change - not necessarily in open innovation way - but generally in the emergence of leaderless organizations - A review Here

My comment after reading the book " I am love-stuck with this book! Do I need to say more"

My view has been that we are seeing three interconnected trends I call Globalization Innovation Complexity. All three are increasing but impacting each other- both by impeding and accelerating simultaneously. A phenomenally different world is emerging. I called in The GIXBang world.

Open Innovation Next has to be looked at how our understanding of Networks Evolve.

The shifts were visible - its not Open Innovation - but Co-Creation

And I wrote " I call it just the first step... Next will be the invitation only conference with your Value Net - customers, complementers, competitors and suppliers. This is the age of co-creation. Earlier enterprises realize better it is for all. This actually requires all round mutual trust and confidence in openness to explore future.Zero sum games will be failures in co-creation scenarios - play the +ve sum games, where in each others capabilities are synergized to create end value!"

Our view was that Open Innovation has to be Lean and TRIZ enabled 

It has to be a learning organization

We formulated 14 Key Areas for Value

The Operating Architecture for GIXBang world is not "open innovation" but Co-Crafting. And one can become an Innovation Co-Crafter by SOUL-ALVIS-CRAFT framework.

We need to move from simpleton to scientist  to saint 

We call it the Innovation Co-Crafting approach.

Emergence of Strategic Collaboration - A Thought Experiment

Crafitti TIPS -003-Emergence of Strategic Collaboration

Some More Co-Creation Patents

Some More Co-Creation patents

Co-creation patents

Shelfari Authors Unbound - Co-creation Example

Following is the new example of co-creation for the attention economy. Shelfari is come out with this feature which I believe is the rightb step toward co-creation. It is like reader -writer co-creating the content!
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Hello friends,Spring is finally here and we've been busy making changes and adding features to Shelfari. Check out what's new:Authors Unbound

On Monday we launched Authors Unbound, a community-editable page for every author. Contribute what you know about your favorite authors, add YouTube videos and pictures, enhance what someone else has started, and post your favorite author quotes. Anyone can contribute.

Start with one of the authors on your shelf or by editing top authors such as Paulo Coelho, Elizabeth Gilbert or Dean Koontz.If you're the author, be sure to link your Shelfari profile with your Unbound page by following the link at the bottom of the author page. Share with us what inspires you to write and post some of your own pictures and videos. With Unbound authors and readers work together to describe what makes each author unique.Please send us feedback and ideas for improving this exciting new feature.New Home Page

As we kept adding features to Shelfari we also kept adding more and more to your home page; it was long overdue for some tidying up. Try it out and tell us what you think.When did I read that?Now when you add a book to your shelf you can note the date you read the book. Don't remember when exactly? You can estimate "about six years ago" and we'll do the math.Explore Members, Books & GroupsWe all love to peek at what other people are doing, and now the Explore page helps us do that even better. Instead of only showing the most popular books and members of all time, you can now see which books, members and groups are active today, this week and this month. It's a great way to find a new book or a new friend.

This is just the beginning for these sections; please send us your requests for different lists you would like to see and we'll add them to our queue.Win a Free Signed BookThis month's free book is signed copy of Finn: A Novel by Jon Clinch, which explores the life of Huckleberry Finn's father. Sign up for a chance to win your free copy.We've made a lot of other updates, so come on back and see what's new.

Add a few books to your shelf and find a great book to read. There's always a lot to do on Shelfari.Happy Reading!-- Josh & the Shelfari Team

N=1 R=G The Formula for Enterprises

C. K. Prahalad talks about N=1 and R=G in his new book called the New Age of Innovation. The interview here gives some snippets of the thoughts in the book.

Customizable products and services is an area which every Enterprise has talked before. Now it is self-configurable products and services through direct involvement of user and customer. Customer is the King - as the cliche goes, Now Customer wants to be the creator as well. The customer wants to be in the business of Self. This is the logical next stage of attention economy.

Prahalad says, "Now, it may have reached an inflection point. Ubiquitous connectivity (4 billion Indians will be connected by 2012 for the first time in history); digitisation, convergence of technology and industry boundaries (is your face cream an FMCG product or a pharma product?), and the emergence of social networks have collectively put a turbo charge on this transformation. The costs are dropping so dramatically that today the poorest people can afford digital communication."

Further he adds, " I am not interested in a “charismatic leader” approach to innovation. Companies need continuous changes — not just episodic breakthroughs. It’s like a marathon runner, with the difference that you divide the distance into 400 metres each.
This enables you to run at full speed but the breaks ensure you have the stamina to go the full course. Today’s Google, for instance, looks like a distant cousin to the Google two years ago. They have taken small steps very, very rapidly — that’s the key to success."

How many quick small steps and in how many different directions ou are taking simultaneously may be the key! It is not a linear world out there - Water falls but through a water-fall model or Gaussian curve. It expands in multiple directions in the New Age of Innovation

First steps toward Co-Creation

The businessweek article Building through collective innovation, is a small shift towards co-creation from the open innovation trend of last 5 years. Non-competing firms Design departments come together to exchange ideas through an invitation only conference.

I call it just the first step... Next will be the invitation only conference with your Value Net - customers, complementers, competitors and suppliers. This is the age of co-creation. Earlier enterprises realize better it is for all. This actually requires all round mutual trust and confidence in openness to explore future.

Zero sum games will be failures in co-creation scenarios - play the +ve sum games, where in each others capabilities are synergized to create end value!

Co-Creationization Guru CK Prahalad

The report here talks about C K Prahalad's guideline for New world. He says

'From mass production to mass customisation, we are now heading towards personalised co-creation. This means the focus is shifting from vertical efficiencies to creating of nodal chains,'

As I see it, we are talking about a continuous innovation through continuous social interactive c0-creation!

Information Technology is at the center of it! Are we ready to embrace this Hurricane, quickly!

Customers Dont know - Suppliers dont know

Some years back US Department of defence talked about Capabilities based strategy, rather than platform or elements based startegy to take care of uncertain future threats. The idea being in an uncertain threat scenario - meaning who will be your ememy in future you cant know upfront - the ke capabilities developed will be enmeshed to create a just in time response to the emerging threat.
In the new world of work, the so called co-creation is becoming more and more evident. The customers dont know what they need and suppliers dont know what customers need. The process is to bring together customer capabilities and supplier capabilities together just in time to craft specific solutions for the client.

Looks like it is the begining of end of Standardization practices... It is newness of each and every customer that will take the business ahead - the co-creationization is the next step to globalization!