WHO IS YOUR CUSTOMER?
Repeatedly I have found very successful and not so successful businessmen stumped with this question.
Here are my definitions - please apply to your domains and see how whether they help you to get a clear picture of your business.
1. Customer - anyone who uses your product/service to perform a function. Not necessarily who pays you. I am Google's customer, but I don’t pay Google.
2. Complementer - anyone whose product or service added to your service/product helps perform more/better functions for your customers
3. Supplier - anyone who provides you ingredients to make your product/service
4. Competitor - anyone who helps your customer to perform same function that your service/product helps the customer to perform.
In a dynamic value net (which is the most realistic scenario) - there are fuzzy boundaries between CCCS (Cust/Comple/Competi/Supplier).
Please explore your value net to find out what lays hidden in these boundaries and may be therein lies the secrets of your NEXT INNOVATION!