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Saturday, September 06, 2008

Is India Toyota's Nemesis?

The news item about Toyota's launch of Corolla at Economic Times at the link here starts as, I qoute,

"It may be the largest carmaker in the world, but the famed Toyota is finding the going tough in India. The Japanese major has revised its sales target and delayed its 10% marketshare plans by five years to 2015. The company aims to sell 4-lakh vehicles by 2015 from this fiscal’s sales target of 63,000. "

Is this an indication of failure of the Toyota Innovation Engine to adapt to peculiarity of India, the complexity of multiplicity of co-existence that India has designed through robust evolutionary processes springing from deep principles of Indian culture of acceptance, assimilation and assertion through exploration. The truth is beyond the mind and beyond the body - as Indian philosophy says!

India calls for a Toyota rethink! Many fans of Toyota (I being one of them) would like to see how things evolve for Toyota in India.

Meanwhile, Ford motors have woken to the new world - may be two decades late I think - as there is a new found insight - "Small Cars Can Be Profitable"
The link above is very interesting.

What Tata motors proved to the world with its Nano Small Car, is being realized by the Biggies now! The world may be perplexed with the revolt against Nano in West-Bengal.
But we need to realize - This is India - We invite all to assert through exploration!
Its is continuous celebration of mind and body - knowing fully well - truth is beyond mind and body :)

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