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My Book on Strategic Decision Making

My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process

Sunday, June 26, 2011

Idea Evaluation

Three high level parameters help if one has to evaluate ideas.

The method that I have been following has the following three key parameters

1. Customer Value - To know more one can read HERE

2. Business Potential

3. Readiness and Feasibility

Now the trick is to carry out a pairwise comparison using the Analytic Hierarchy Process (AHP)

The Output given below - gives on the x-axis - relative score for Enterprise Readiness and Feasibility of the idea and y-axis gives a relative score of Customer Value. The size of the bubble gives the relative score for Business Potential.


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