The first step to co-creationization is really to be involved with your customer. For this to happen, you need to build a level of continuous relationship - that need
deep investment of time and effort with the customer
deep observation of what customer does
involving customer in solving his problem through your capability
The Relationship pyramid (initial to final)
1. When you eat together with our customer
2. When you drink together with your customer
3. When you walk together with your customer
4. When ou know each other's secrets
These stages need an increasing level of TRUST.
Ask this question, " Does your Customer TRUST you, and do you trust our customer" - Mutual TRUST is the need!