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Thursday, January 31, 2008

Outsourcing MUDA

The new trend is all very clear and evident. Outsource all those components of your work for which you are much more qualified - starting from making ppts, getting search done (google), consolidating reports and what not. The employees focus on doing the innovation, ideation and more high value work for which they are paid. The Japenese word coming from Lean Thinking for all this stuff is MUDA. Muda Outsourcing is what can make your value streams more efficient!

Pfizer's experiences are interesting as per the article here

Come to think of it - we should create a team to provide all these services to most of high end employees, inside the organization.

Well, it make sense!

Tipping Point Revisit - Word of Mouth Marketing

Having taken up this new research area - I am fascinated with how it really works.

The fastcompany article on Duncan j Watts comes really at the right point. I am half-way through his book titled Six Degrees - The Science of Connected Age and what he says is "Influencers Theory" is all bull. The article at Fastcompany also gives the viewpoint of influencers theory including Malcolm Gladwell of Tipping Point (and Blink) fame.

The link to Gladwell's Blink story is also interesting read.

Questions I am exploring are

1. Does Centrality, influencers and organized rules of propagation impact the diffusion of ideas or it is all random as Watts says?
2. Even if it is random, what is the best way to propate ideas?

we need answers!

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