The report here talks about C K Prahalad's guideline for New world. He says
'From mass production to mass customisation, we are now heading towards personalised co-creation. This means the focus is shifting from vertical efficiencies to creating of nodal chains,'
As I see it, we are talking about a continuous innovation through continuous social interactive c0-creation!
Information Technology is at the center of it! Are we ready to embrace this Hurricane, quickly!