Amazon buys Shelfari
This is not such a black swan as HP buying EDS, since both Amazon and Shelfari deals with books. But really - everyone is hooked onto the social networking phenomenon.
The news item at Informationweek gives the indication of future trends. Every company will create social networking capability within and outside the company.
Question really is not about whether or not - it is when you will have your social network ?
Are you ready for Co-creation through social networks - you better be!
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