The “Tipping Point" Framework
According to Malcolm Gladwell three types of people create Idea Tipping Points. Connectors are those with wide social circles. Mavens are knowledgeable people. Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power. Gladwell says besides the few people – mavens, connectors and salesmen, there are two other factors that play an important role in idea tipping. These are
Stickiness: Ideas or products found attractive or interesting by others will grow exponentially for some time. The Power of Context: Human behavior is strongly influenced by external variables of context.
CAN THIS BE USED FOR WORD OF MOUTH MARKETING! OR IDEA VIRUSES!
No comments:
Post a Comment