http://www.customerthink.com/blog/co_creation_of_the_fiat_500
The New FIAT 500 is being created in a much more involved manner with customers engaged in
1. Design: buyers (8000 of them) designed the accessories through the Fiat website ! {WOW}
2. Launch: generated themes for the advertisement of the car!!! {WOW}
3. Customization: The emotional way to describe the car accessories {{{{{WOW}}}}
4. Customization of Web site: for individual. My car has a web site and it is designed by me !!! {WOW}}}}}}}}
Customer Involvement - in fact ownership experience is absolutely fantastic - 57000 cars sold in first month July 07!!!!!
Well, How can we involve users of our services/products in ownership experience !!!!!!!! Dear CXO's you have to think - else co-creationists will eat your businessess very quickly.......
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment