By counting the number of future oriented sentences by the CEO in annual reports one can decipher the future innovation of the company. Well! Is it so simple, really? Let all CEO's start talking in annual reports - future oriented sentecnes.
However, there may still be a point. May be the indirect focus for the whole organization comes to future rather than the day-to-day war fighting that each member of the enterprise is engaged in.
A very interesting study - please see the link above.