Microsoft has realized the folly of making it complex to deal with it. In a very interesting move Microsoft is focussing on reducing the complexity of dealing with it for its partners. Better late than Never. Yet... Microsoft should do well to understand - the complexity that is needed and complexity that is non-value adding - which is really the source of Entropy in the relationship.
It is indeed important to look at your value net (your company's relationships with your suppliers, complementers, customers and competitors) - Can you reduce the Non-value adding complexity in the links in the value net!!!
How to do it is next step? First is to find out where in the links is the Entropy!!