When you will be designing the hotel room that you will be checking in (see the link above) - this is the new age - the logical child of GIX -Globalizing Innovation Complexity. I call it the Co-creationization - this the next world order - Are you ready for the continuous creativite challenge - where you create the choices that you want - Are you creative enough!!!
The producer and consumer are co-creating in an orgy of innovation that is unprecedented. Look at what is there - in your spare time create the hotel room that you would like, the books that you would like to read, your hobbies etc. Keep it in your profile. As soon as you check in a hotel, a city, a hospital - yes!!! a movie theatre, a shopping mall, an airport or railway station, your profile goes with you and the world that you want has been created by the producer who has modularized his products - so as to reconfigure as per your needs anywhere anytime.
Welcome to the world of Co-creationization - bye bye globalization!