The Value of alternatives in a decision making scenario is typically what the rationality theory talks about.
The following experiment done at many workshops and seminars that I conduct, shows real life decision making and how it is not at all matching with the rationality theory or logical mathematical view of the world.
I can tell you - if you are an innovator - it is likely that you may choose Ladoo 4!!!!
Talk to start-up guys - may be they will choose Ladoo 4!!!
Is this a test for innovativeness - which is nothing but taking risks continuously!!!
Which Ladoo are you choosing in your life right now?