Most of the Indian IT services companies are caught in the linear loop - their revenues are directly proportional to number of billable employees they have. It has come to such a passe that each big IT company has actually become more of a real estate infrastucture company - searching for land to house the growth. Below are some pointers to create a value based business model rather than billing rate based business model, using some inputs from complex systems research:
Measurement: Measure operations through a minimal set of metrics rather than the current large set of metrics
Boundary less ness: Create boundary less ness through continuous horizontal communication and open organization
Self-Organizing Teams: Reward, empower, delegate to create self-organizing teams interconnected with other teams having bottom line responsibilities- end to end project groups – sales + delivery working together as a team
Swarming: Experts with specific capabilities come together to execute projects and than go back to their respective capability development
Focus on Continuous Innovation: Intellectual Property in terms of Patents should be created and maintained; a technological look ahead of 3-4 years by creating new technologies should be the focus
Create a RED TEAM: A red team will only work for ideas to supply the same services with a new or radically different way. If we do not create from inside – somebody from outside will create it. We should be looking for disruptive innovations from inside rather than from outside
Networked Thinking: Inculcate networked thinking rather than the Hierarchical thinking – which is current way of doing things
Reach outside World through Knowledge Connectivity: Enable people to connect with outside research groups, symposiums, conferences, workshops – encourage and create research artifacts connecting with thought leaders and create our own thought leaders.
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