1. Brainstorm with your customer
2. Find the Next Generation Customer
3. Focus on Ideal Final Result
4. Create a Red Team - a cyclic red team
5. Customer may not know what they need
6. Process is the biggest killer of innovation - focus on Innovation Process
7. Set Based thinking at all levels
8. Thrive in decision complexity
9. Biggest reason for failures is rejecting Non sense - Explore and thrive in non-sensible
10. Enable Creativity flow - ideas are the only dreams - build dreams on ideas
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
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