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Monday, August 06, 2007

Rules of Innovation

1. Brainstorm with your customer

2. Find the Next Generation Customer

3. Focus on Ideal Final Result

4. Create a Red Team - a cyclic red team

5. Customer may not know what they need

6. Process is the biggest killer of innovation - focus on Innovation Process

7. Set Based thinking at all levels

8. Thrive in decision complexity

9. Biggest reason for failures is rejecting Non sense - Explore and thrive in non-sensible

10. Enable Creativity flow - ideas are the only dreams - build dreams on ideas
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