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Wednesday, October 24, 2007

Toyota Again - Design Philosophy

One cannot avoid mentioning Toyota. It keeps on coming, cropping up at all those place and thoughtspaces that are happening.

I was looking at my Internet Explorere favourites and found the following - Toyota Design

They call it the J-factor (The Japanese Factor) balancing extremes and working on AND as a operating word. The Toyota Design Philosophy is one of merging two extremes...

(a) VIBRANT CLARITY
(b) SEAMLESS ANTICIPATION
(c) INTRIGUING ELEGANCE
(d) INCISIVE SIMPLICITY
(e) LEADING-EDGE FINESSE
(f) PERFECT-IMBALANCE
(g) FREEFORM GEOMETRICS
(h) INTEGRATED COMPONENT ARCHITECTURE

Well, well there! I can feel some you shouting TRIZ - This is TRIZ - Contradictions and how do we eliminate contradictions. Even if Toyota doesnt have TRIZ as the basis, the discovery of these design principles through decades of product design and how close to TRIZ these are indicates a verification of TRIZ per se. That it is indeed elimination of contradictions that create mind-blowing inventions and designs.

However Toyota has articulated in a much more sexy manner than the way TRIZ is presented!
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