Companies the small ones who aspire to be big by doing more of the same think that what worked for them at current size and scale will work at larger scale and size as well.
Well all of them are typically in for multiple surprises. The Scale creates its own complexity and aggregation does not make a system with same methods. It is not about combining elemantary particles into molecules and molecules and bigger structures - At each level new laws emerge and are needed to maintain and sustain the structure.
As we know now MORE IS DIFFERENT !!!!!!!
My Book on Strategic Decision Making
Applying the Analytic Hierarchy Process
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